Services: Design, creative thinking, slogan and branding.
Client: Mostafa Sedig.
Location: Sudan.
The work is a set of menus for a restaurant and café in Sudan that was done as a business for one of the individuals after the war and the name indicates "hope of war ending", and people return to their homes and the literal meaning of the work name is "Hope".
The customer could not afford the financial cost of designing a logo, so I suggested to write the name of the restaurant in a way and in a font that looks relatively similar to the logo.
One of the suggestions that I made to the client is to work on coordinating colors of menus to do not lead the viewer to feel nervous when they are presented to him at once.
You may also ask yourself why the work was divided into 3 sections and was not delivered as a booklet or placed on one envelope or folder which leads to a sense of unity of work, and the answer to this question is that the client contacted me on 3 different times, each time he was expanding the work and I could have made him a proposal to combine the works with each other in a stylized way, but unfortunately he had already printed the previous work each time, which makes no possibility to modification the work.
Bright colors were followed to express the name of the project and its purpose, and this type of graphics was chosen because of its close relationship with the African character and the great similarity between it and the African character and African decorations in homes, as we all know that Sudan is an African country, and also the restaurant has a popular character, as well as the style of the restaurant and 100% Sudanese popular seats.
HOPE YOU LIKE THIS PROJECT
